Why Google Changes Your Titles in Search Results
How does Google determine what they will use for the title of your page in search results? Is it influenced by schema? Is this influenced by certain headings (H1s or H2s)? Why won't Google just show...
View Article32 Ways to Trip a Google Spam Filter
Ever wonder how or why your website lost its once favorable rankings in Google? If you want to stay on the good side of Matt Cutts and Google and avoid potentially activating a Google spam filter,...
View ArticleSearch Engine Strategies Coming to Atlanta in July, Registration Now Open
The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine optimization...
View Article5 New & Improved Twitter Features Marketers Should Use
Twitter has updated profile pages, introduced direct response ads, beefed up its amplify program, now makes engaging tweets appear larger, and has introduced a video collage. Here are a few brands that...
View ArticleOrganic Social Media: Why Marketers Must Join the Conversations
The opportunity to reach your customers on social networks is enormous. What should marketers who are overly dependent on paid media in social do to break their dependence and reach more engaged users?...
View ArticleTen Timely Tips for Terrific Title Tags
Much may have changed through the years in SEO, however the importance of the title tag can't be overstressed. Here's how to create title tags that state who you are, what you do, why anyone should...
View ArticleSocial Media Marketing Gone Wrong
Social media can be an effective traffic driver when done well, but can truly alienate your customers when done badly, or when perceived to be done badly. Here are some major social media misfires, and...
View ArticleHow to Easily Scale Content Creation
With limitations on time, expertise and resources, what can we do to capitalize on our existing resources and create high-quality content?
View ArticleProduct Listing Ads – An Evaluation
The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on the industry.
View ArticleBing Ads Offers New Bulk Editing Tools
Bing Ads announced a new way advertisers can manage up to 1 million keywords, 500,000 ads, and 250,000 ad groups - all within the Web interface.
View ArticleYouTube Keyword Tool Goes Missing
Google replaced YouTube's keyword tool with Display Planner's AdWords video keyword suggestions on September 1, requiring users to access an AdWords account.
View ArticleKnow Your Platforms: AdWords vs. AdWords Express
What are the key differences between AdWords and AdWords Express? Which platform is best suited for the needs and goals of your business?
View ArticleGoogle Panda and the High Risk of Using Aggressive or Deceptive Advertising
Aggressive or deceptive advertising tactics can heavily impact user engagement, which in turn can cause serious Panda issues. Learn how to avoid, and deal with, advertising tactics that ring the Panda...
View Article10 SEO Myths Debunked by Bing's Duane Forrester
Hot on the heels of Google's Matt Cutts discussing what he feels are the biggest SEO myths, Bing's Duane Forrester has written about what he feels are 10 of the biggest myths in SEO. While some are...
View ArticleYouTube to Censor Search Results From Artists Who Rebuff New Streaming Music...
Users searching for music on YouTube may not find content from their some of their favorite independent artists. This is blatant censorship from Google, designed to pressure small independent labels to...
View ArticleGoogle Reveals 4 Things You Need to Know About Quality Score
Google has published a whitepaper called "Settling the Quality Score" and updated the 5-year-old Hal Varian-AdWords Quality Score video. While the new content is mostly a re-hash of old stuff, they do...
View ArticleImplementing the SEO Quality Gate
Brands are doubling down on content and becoming publishers. With all this investment in content creation, it’s become critical to have internal processes to ensure content is optimized before it goes...
View ArticleHow to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time
If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance. But through this process you will grow as a campaign manager as you expand your...
View ArticleWhat Makes Content Shareable & Why It Matters for SEO
Not all content marketing practices yield equal results. In today's landscape of SEO and social media, shareability is one of the most important qualities for a content marketing campaign. So what...
View ArticleBing Adds Auction Insights to Web Interface
Auction Insights, the recently launched feature that allows marketers to monitor their campaigns and keywords, as well as those of their competitors, is now available on the Campaigns Page.
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